The way people shop has been constantly evolving, isn’t it? Remember when big malls and local markets were the only places we went to buy things? Those big malls have been compressed into small boxes on the mobile screen. Over the course of time, traditional shopping has been broken by the evolving eCommerce market and with this, the way people market their brands has also evolved. Today, it’s not just about distributing pamphlets or promoting them on billboards. Businesses now have new platforms and ways to reach out to their target customers. Here in this article, we aim to cover some important digital marketing strategies for Ecommerce which can help you boost your sales.
Table of contents involved in Ecommerce Marketing
- Social Media Marketing
- Influencer Marketing
- Search Engine Marketing
- Affiliate Marketing
- Email Marketing
Social Media Marketing
Social media marketing is a type of online marketing that involves creating and sharing content on social media networks. It’s a great way to build customer loyalty, increase engagement and get more leads. With social media marketing, you can also use paid advertising to make even bigger gains.
Social media marketing has two major parts: organic and paid. Organic social media refers to the strategy of posting content on your company profiles regularly, building an engaged audience of potential customers and letting them organically find you via your posts. Paid social refers to the process of using advertising to get in front of the right people at the right time with strategic targeting. Social networks like Facebook, Twitter, Instagram and LinkedIn offer both paid and organic opportunities through ads, boosted posts and posting updates on your page or profile respectively.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers can be bloggers, journalists, influential members of social networks or other digital content creators. They create posts that promote your products or services to their audience.
Search Engine Marketing
Search Engine Marketing is the process of increasing a website’s visibility on search engines like Google and Bing. Your goal should be to make your site appear in the first few results when users search for keywords related to your business. There are a number of different methods you can use to accomplish this, but most of them fall into these categories:
- Creating SEO friendly content
- Using backlinks
- Optimizing your content for search engines
Many small businesses don’t have time or resources to do these things on their own. If that sounds like you, consider hiring an agency with experience in SEM to help you get the most out of your marketing budget.
Affiliate marketing is a form of marketing where you pay other people (affiliates) to sell your products or services, and you pay them a commission for each sale they make. It’s an important part of any online store’s digital marketing strategy.
There are several steps to affiliate marketing:
- A webmaster (the person who runs the website) will sign up for an online merchant’s affiliate program using their email or by applying through the site.
- A unique link or code is issued to the webmaster so that when someone clicks on it, it tracks back to them as the source of traffic.
- The customer makes a purchase and commissions are tracked based on how many sales were made through the webmaster’s affiliate link.
Email marketing is a great way to engage with your customers and remind them that you exist. You can build an email list by asking customers to sign up on your website, or you can use social media channels such as Facebook, Instagram, or Twitter. Once you have a decent-sized list of email addresses, you can send promotional emails.
With the increasing number of internet users, the online platform has become the biggest accessible platform to promote your product. With the above mentioned marketing tools, you can meet the goal of your eCommerce business to its full potential. Analyse your business requirements to decide which ecommerce marketing type is best suited for your business. It is wise to try various methods and tools to access which is a perfect fit for your brand. By adopting these ecommerce marketing strategies you can solidify your market presence and build a strong consumer base. For more such E-commerce business-related posts visit our blog!