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How to Increase Your E-commerce Business ROI Using SMS Marketing

sms marketing

Are you an e-commerce business owner looking to increase your ROI (Returne on Investment) and grow your business? With the increasing competition in the online market, it can be challenging to stand out and attract customers. However, with the right strategies and techniques, you can achieve your business goals and increase your profitability.

One effective way to achieve this is through SMS marketing, which can help you reach and engage with your customers in a more direct and personal way. 

Are you interested in learning more about how SMS marketing can benefit your e-commerce business and how to create an effective SMS marketing campaign? Keep reading to find out!

Why SMS Marketing?

SMS marketing is a highly effective way to reach and engage with your customers because it allows you to communicate with them directly and on a more personal level. There are several advantages of SMS marketing. Let’s have a look at them.

  • High engagement: SMS messages have an extremely high open rate, making them a highly effective way to engage with your customers and get your message across.
  • Increased sales: SMS marketing campaigns are highly effective at increasing sales and revenue for e-commerce businesses. This is because SMS messages are typically short and to the point, making it easier for customers to take immediate action.
  • Personalized communication: SMS marketing allows you to create personalized and targeted messages that resonate with your customers, making it a highly effective way to build customer loyalty and increase brand awareness.
  • Cost-effective: SMS marketing is a cost-effective way to reach your customers, as the cost per message is typically lower than other forms of digital marketing.
  • Easy to track: SMS marketing platforms typically offer detailed analytics and reporting, making it easy to track the success of your campaigns and make adjustments as needed.

SMS Marketing tactics to Increase Your E-commerce Business ROI:

1. Send targeted promotions:

Use customer data to send SMS messages that are targeted to specific customers who have shown interest in certain products or categories. For example, if a customer has previously purchased a certain type of product, you could send them an SMS message promoting similar products or offering a discount on those items. This tactic can increase the likelihood of a sale and encourage repeat business. You can also attach the social media link of your product in the SMS so that they will able to reach your social media handles as well.

2. Abandoned cart reminders: 

One common challenge for e-commerce businesses is customers abandoning their shopping carts before completing a purchase. Sending SMS messages to these customers with reminders of the items left behind and offering an incentive, such as a discount, free shipping or various payment methods, can help to recapture lost sales.

3. Post-purchase follow-up: 

After a customer has made a purchase, you can send a thank-you message via SMS and offer an incentive, such as a discount on their next purchase. This could promote repeat business and increase client loyalty.

4. Exclusive offers:

You can use SMS messages to offer exclusive promotions and discounts to customers who have opted-in to receive text messages. This can help to create a sense of exclusivity and encourage brand loyalty

5. Limited-time sales:

Promote limited-time sales or flash deals via SMS to create a sense of urgency and encourage customers to act quickly. This tactic can be especially effective during holidays or other seasonal events.

6. Order updates:

Keep customers informed about their order status by sending SMS messages with updates on shipping and delivery times. This can help to build trust and confidence in your brand, and can also reduce the number of customer service inquiries related to order status.

7. SMS Marketing Tools:

There are some SMS marketing tools available to customers. Each tool has its own unique features and pricing model, so it’s important to do your research and choose the one that best fits your business needs.

  • Twilio: Twilio is a cloud communications platform that allows businesses to send and receive SMS and MMS messages, as well as make voice calls and video calls.
  • Textedly: Textedly is a web-based SMS marketing platform that allows businesses to send text messages to their customers en masse. It also provides features such as autoresponders, analytics, and integration with popular CRMs.
  • EZ Texting: EZ Texting is a popular SMS marketing tool that allows businesses to create and send SMS campaigns, as well as manage contacts and track analytics. It also provides features such as mobile keywords and 2-way messaging.
  • SlickText: SlickText is a text marketing platform that provides features such as drip campaigns, SMS contests, and loyalty programs. It also allows businesses to segment their audience and send personalized messages.
  • SimpleTexting: SimpleTexting is an SMS marketing tool that allows businesses to send text messages, create polls, and run SMS campaigns. It also provides features such as automatic replies, analytics, and integrations with popular CRMs.


SMS marketing can be a highly effective tool for increasing your e-commerce business’s ROI. By implementing targeted promotions, abandoned cart reminders, post-purchase follow-ups, exclusive offers, limited-time sales, and order updates via SMS, you can effectively engage with your customers and encourage repeat business. However, it’s important to ensure that your SMS messages are personalized, relevant, and compliant with local laws and regulations. With the right strategy and approach, SMS marketing can be a valuable addition to your e-commerce marketing toolkit.

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