Future of E-Commerce
In the age of smartphones and online shopping, e-commerce has become a major part of our daily lives. When we think of e-commerce, what comes to mind first? Online shopping? Well, we have seen more businessmen build their e-commerce websites and sell products through them.
But how about mobile-based eCommerce? That’s something new we have just begun to see more of over the past few years. With the growing demand for online shopping, more and more merchants are coming forward to sell their products through digital channels by using various marketing strategies.
The highly popular messaging platform Whatsapp is the future of e-commerce with the right strategy, business model, and execution. The truth is that many people have already begun buying things from their smartphones, tablets and computers using apps such as Amazon, Flipkart and many more.
If you haven’t heard about the Why Whatsapp application is the future of e-commerce yet, you will soon enough once you continue reading this article.
WhatsApp has become one of the most popular messaging service platforms worldwide, with millions of daily active users. It provides a unique opportunity to leverage this platform to build a brand and expand your business reach. WhatsApp is a messaging service platform that lets you instantly communicate with your customers. You can use WhatsApp to track your customers’ activity, send surveys, create campaigns, and more. With the ability to send messages to groups and broadcast live videos, WhatsApp is one of the most engaging channels for e-commerce businesses. With all of these services, the Whatsapp application seems to be the future of e-commerce.
Value Proposition of WhatsApp Messaging Service for E-commerce Businesses
Increase Sales –
WhatsApp is an effective channel to boost sales. It lets you send automated messages to your customers, such as reminding them to buy their products, asking for feedback, or prompting them to purchase. You can also use the interactive features of WhatsApp, such as polls and sticker filters, to collect customer feedback.
Decrease Distribution Cost –
The cost of distribution through WhatsApp channels depends on the individual business strategy. You can use WhatsApp to promote your product in a group or send one-to-one messages to specific customers. You can also create a campaign to drive traffic to your product.
Increase Social Proof –
The best way to increase customer brand recognition is to leverage social proof. You can create a contest with a grand prize, create product reviews, or create custom stickers to display the social proof of your product.
How Does WhatsApp Application Benefit E-commerce Businesses?
Increase Customer Loyalty –
The best way to increase customer loyalty is to provide exceptional customer service. Customers are more likely to return to your brand if satisfied with your service. You can use customers’ first names and offer them customized discounts or offers based on their purchase history. This will make them feel special and increase their loyalty towards your brand.
Increase Sales Volume –
The most effective way to increase sales volume is to use automation. You can send automated messages to your customers, such as reminding them to buy their products or prompting them to make a purchase. You can also create campaigns to drive traffic to your product.
Decrease Distribution Risk –
Using social proof is the best way to reduce the risk of losing customers. You can create campaigns, contests, or custom stickers to display the social proof of your product.
How to leverage WhatsApp to grow your business fast?
Leverage on User Acquisition –
The best way to get new customers for your business is to use WhatsApp to get your existing customers to invite their friends to use the product. You can create custom stickers to display the user acquisition of your product.
Leverage Content Creation –
The best way to create content for your business is to leverage the existing customer base of your product. You can create video content, blog posts, or send quizzes using the WhatsApp messaging service.
Leverage on Lead Generation –
The best way to generate leads for your business is to create landing pages that WhatsApp powers. You can create a landing page with a form that collects the user’s name and email.
WhatsApp application is a popular communication platform that lets you instantly communicate with your customers. It has a unique value proposition of increasing sales volume, decreasing distribution cost, increasing social proof, and more. Once you know this great opportunity, you can leverage the WhatsApp application to grow your business fast. It has revolutionized the retail industry by offering small businesses and entrepreneurs an opportunity to sell their goods and services without having to invest in brick-and-selling stores or inventory costs.